The company was established 1995 and with the experience of the founder gained in the field of food trade in Palestine, the company started with only 10 employees and one distribution vehicle

In 2010, the company expanded to double the size of its work, as the number of the company's employees reached 25 employees, and the number of distribution cars became 5 cars.

In 2011, a new phase of the company's life began with the new generation taking over the management, who is in charge of the company's sales volume multiplying 10 times, and a strategy of growth and geographical spread was adopted to include all cities of the West Bank and East Jerusalem

And by the year 2023, the company has become one of the largest operators in the FMCG trade sector, and it owns a huge distribution fleet covering all regions and a customer base of up to 8000 points of sales.